A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. The following just a few reasons why you need to protect your brand:

Notice

Trademark registration of one’s mark gives everyone constructive notice of one’s ownership. In my view, this is one of, if not the most compelling reason for registering your mark. With notice, a alternative party doing a look up an identical or similar mark as yours will see that you already own the mark, is therefore put on notice that its use of an equivalent or similar mark to yours may lead to trademark infringement. Method to party is placed on notice to look for a new and different mark. With such notice, registering your mark prevents a prospective conflict in foreseeable future.

Social Media

Social media is an important resource for many people businesses. Customers search for brand names on the various social media sites including Facebook, Twitter, and Pinterest. Each web 2 venue has policies in place to drive back improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on company for financial gain, for example, is not uncommon. Such improper practices can result in the venue suspending the wrongdoer’s social media account. Know the venue’s policies for more. However, I identified that whenever complain to be able to social media site of those wrongdoing and claim that another is your brand without permission, the social sites administrator responds with a request of proof of ownership of your subject logo. A trademark registration gives compelling proof brand usage.

Brand Loyalty

Registering your mark shows a commitment to your brand name and shows consumers that commitment. The goodwill that could be developed through such commitment is invaluable to an online-business.

Cybersquatting

Cybersquatters register domain names that are indifferent or significantly like other parties’ trademarks or known brands with the sole purpose of promoting them (to the rightful owner) of a high service charge. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner court action and collect damages from individuals who register a domain name will be identical or similar for your own trademark.

Trademark Renewals

Trademark registration can are as long as you continue when using the mark in commerce. Usually are some companies that have registered trademarks that are over 100 years old.

trademark renewal service in India registration may end for it doesn’t matter. However, there a variety of compelling benefits of protecting your brand because you protect any other business good point. A trademark is your business’ brand, its identifier. Protect it with trademark registration.

Top reasons Why Your Business Should Register Its Trademarks

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